Hawaiian Language Month Speaks to Native Hawaiian Commerce

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Read this article in ʻŌlelo Hawaiʻi

Celebrating Mahina ʻŌlelo Hawaiʻi (Hawaiian Language Month), designated in February to encourage the use and preservation of the Hawaiian language, is also a pivotal aspect of Native Hawaiian commerce.

Cultural Identity and Branding: the Hawaiian language is an integral part of Native Hawaiian identity. By promoting and normalizing the use of ʻōlelo Hawaiʻi, Native Hawaiian businesses can tap into their cultural heritage to create meaningful branding strategies. Incorporating Hawaiian language and culture into your products and services adds authenticity and appeal, attracting a broader consumer base.

Tourism and Cultural Tourism: Native Hawaiian-owned businesses that embrace ʻōlelo Hawaiʻi can offer authentic cultural experiences to tourists, from language lessons to cultural performances.

Export Opportunities: Native Hawaiian products and services with a strong cultural identity have the potential to capture international markets. ʻŌlelo Hawaiʻi differentiates products in the global marketplace, opening export opportunities and expanding the reach of Native Hawaiian commerce.

Mahina ʻŌlelo Hawaiʻi is at once a celebration of language, a celebration of culture, community, and of Native Hawaiian commerce.

You can contact me at andrew@nativehawaiianchamberofcommerce.org.