Read this article in ʻŌlelo Hawaiʻi
Research presented at the Native Hawaiian Chamber of Commerce’s (NHCC) 2025 Economic Conference underscores a sobering reality: Hawaiʻi leads the nation in outmigration, with more Native Hawaiians now living outside the state than within. Alarmingly, 37% of survey respondents said they are actively considering leaving Hawaiʻi.
Economic opportunity is key to reversing this trend. By creating pathways for sustainable financial success – whether through entrepreneurship or professional growth – we can empower Native Hawaiians to thrive at home.
Jalene Kanani Bell, president & creative director of NOHO HOME, delivered a powerful message at the conference: “To secure a future where Kānaka can flourish here at home, we must create comprehensive, cradle-to-grave pathways for Native Hawaiians – whether as intrapreneurs within organizations or as entrepreneurs driving their own ventures,” she said.
“Success requires more than understanding the finite local market; it demands the ability to connect with Hawaiʻi’s dynamic tourism economy while scaling to national and global audiences. By envisioning how a skill, service, or company can exist across these intersecting markets, we can build actionable roadmaps. These pathways empower Native Hawaiians to seize opportunities, grow sustainably, and achieve economic resilience.”
NHCC has been steadfast in addressing these issues through initiatives like Project Hoʻomana, a comprehensive program offering workshops, seminars, networking, mentoring, and a dedicated cohort for micro and small businesses. These initiatives equip our community with the tools and resources needed to foster long-term success and sustainability.
Together, we can create lasting, positive change – one step at a time – and stem the tide of outmigration for a brighter, more secure future for Native Hawaiians.
To learn more visit: www.nativehawaiianchamberofcommerce.org.